
Why do some startups thrive while others fizzle out?In this episode of How Would You Build It, we sit down with Louis Buys, CEO of The Delta, one of Africa’s leading venture studios, to explore what really makes early-stage startups succeed. With years of experience incubating and scaling over 100 ventures, Louis shares 5 hard-earned lessons that every founder should hear — from building culture to market sizing and the underestimated power of young founders.Louis has shared stages at Startup Grind Cape Town and AfricArena Berlin, helping shape the future of African and European startup ecosystems.👉 Join our founder collab👉 Subscribe to The Open Letter👉 More at HowWouldYouBuildIt.comTimestamos00:00 Louis- The Delta05:29 Moulding young founders14:08 How the Delta successfully paved the way for startups in SA 29:21 Growing in SA32:26 TAM40:49 Impact of AI in the venture space44:53 Building outside of SA46:47 The Delta Campus