In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software company 6:16 Improving B2B software sales and marketing strategies 15:49 Transitioning the sales team from order takers to generating new s...
All content for How Would You Beat? is the property of thrv and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software company 6:16 Improving B2B software sales and marketing strategies 15:49 Transitioning the sales team from order takers to generating new s...
How Would You Beat Steve Jobs Using Jobs-to-be-Done?
How Would You Beat?
37 minutes
3 years ago
How Would You Beat Steve Jobs Using Jobs-to-be-Done?
Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphi...
How Would You Beat?
In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software company 6:16 Improving B2B software sales and marketing strategies 15:49 Transitioning the sales team from order takers to generating new s...
