In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software company 6:16 Improving B2B software sales and marketing strategies 15:49 Transitioning the sales team from order takers to generating new s...
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In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software company 6:16 Improving B2B software sales and marketing strategies 15:49 Transitioning the sales team from order takers to generating new s...
How Would You Beat Healthcare Using Jobs-to-be-Done?
How Would You Beat?
34 minutes
2 years ago
How Would You Beat Healthcare Using Jobs-to-be-Done?
How would you beat your competitors in healthcare markets? Healthcare is obviously a huge domain, it is a meaningful percentage of GDP. So if you were going to innovate in healthcare to create equity value, how would you do it? How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster? And with less risk in a market domain? Let's find out some possibilities in our podcast. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www...
How Would You Beat?
In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software company 6:16 Improving B2B software sales and marketing strategies 15:49 Transitioning the sales team from order takers to generating new s...
