How We Got There: Sam Yarborough, SVP of Partnerships at PFL.com

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How We Got There

Mike Davis

49 episodes

3 days ago

Are you trying to get ahead in the Salesforce ecosystem and just wish someone would tell you what to do (and what not to do)? Join Mike Davis as he picks the brains of leaders at successful ISVs and people in the ecosystem to bring you insights you can use.

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How We Got There: Sam Yarborough, SVP of Partnerships at PFL.com

How We Got There

20 minutes 14 seconds

2 years ago

How We Got There: Sam Yarborough, SVP of Partnerships at PFL.com

In today’s episode of How We Got There, I talk with Sam Yarborough, (https://www.linkedin.com/in/sam-yarborough-a96b3326/) who is the SVP of Partnerships at PFL (https://www.linkedin.com/company/pflcom/). We talk about rebooting a partnership program but starting with working on their Trailblazer partner score to build momentum and aligning closely with their Partner Account Manager (PAM) to build deep rapport. From there, they started diving deeply into an industry-specific approach vs. just having a horizontal message.

Sam and team has built an impressive solution in their instance of Salesforce to track partnerships with Salesforce and SIs in a scalable manner. All Salesforce AEs are now tracked and treated as customers, with marketing focus included.

Resources:

Website: ⁠https://www.pfl.com/

Sam’s LinkedIn: https://www.linkedin.com/in/sam-yarborough-a96b3326/

This episode is brought to you by Tequity Advisors, a global sell-side M&A advisory firm with core expertise in B2B Enterprise Cloud, SaaS, and IT Services companies. They are focused on SaaS and ISVs, Salesforce, ServiceNow, SAP, Microsoft, Adobe and the MSP Clouds. Tequity has already completed 22 transactions in the Salesforce and Salesforce ISV ecosystems. Visit⁠ ⁠tequityadvisors.com⁠⁠ to learn how they Achieve great outcomes for our clients both in valuation and in terms.