In this episode, we'll be talking to Barbra Gago, Founder and CEO at Pando, who has spent her career as a CMO building and scaling companies from pre-series A to scale-up mode. She brought companies like Culture Amp and Greenhouse to market, and prior to founding Pando, she was the CMO at Miro, leading the re-brand from RealtimeBoard to Miro and scaling the business from $3m to $50m in ARR in just under 2 years. We'll be discussing her experiences building teams across a wide variety of contexts and uncovering what it takes to create successful GTM motions and new categories for some of the world's best products. We discuss: Differences in approach when hiring a founding team versus scaling an existing team The importance of finding the right balance between specialists and generalists The crossover between marketing and recruiting, and the importance of brand, structure, funnel, data, and pipelines The use of the "employee LTV" metric to think about compensation and retention The essential marketing roles for building a high-functioning organization and managing marketing people to outcomes Hiring for product-led growth (PLG) and the importance of data-focused and experimentation mindsets The differences between marketing and recruiting tools, and the misconceptions people often have about recruiting Experimenting with different categories to increase the value of the "people team" and making recruiting a more valuable function within organizations.