If you do some research on working as a writer, you will find one piece of advice that comes up in relation to marketing. That advice is to stick to one genre. This advice makes marketing sense. If you write in the same genre, the people who enjoy your books will enjoy all your books. If you are going to write westerns, and you build an audience that enjoys your westerns, they are less likely to enjoy the scifi you write. You are throwing them a curveball of some sort. But what if this marketing advice leads you down a bad writing path. We are going to be talking about that today.
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