When he noticed how quickly his daughter went from 0 to 10,000 followers, Kyle realized there was something special about TikTok. Before then, he'd never realized how many opportunities the platform would come from using and studying the platform.
In this episode of How To Win With Video, I talk with Kyle Kaplanis, Head of Talent with PRJT Z, about how he's helping influencers and businesses use TikTok to connect with their audiences, grow their followings, and bring in more revenue as a result. Some of the things you'll hear us talk about include: the huge advantage TikTok's algorithm gives people compared to other social media platforms, how businesses of all sizes can and SHOULD be using it, how TikTok is revolutionizing the job hunting process, some strategies for growing a following quickly, why it can be better to have a smaller audience, the debate of Clubhouse vs TikTok and if one is better than the other, and why posting the same content across all platforms is actually hurting you and your business.
Before he was managing influencers and setting up brand sponsorship deals, Kyle was working a respiratory therapist. When his daughter started rapidly building a following, he took a dive into the deep end of TikTok marketing and learned to swim VERY quickly. Kyle also hosts a podcast called BizTok, where he brings on guests to have conversations around using TikTok for business growth. I recommend checking that out, there's tons of eye-opening perspectives if you're considering using TikTok in your business strategy.
GUEST:
Kyle Kaplanis
LinkedIn: https://www.linkedin.com/in/kyle-kaplanis/
Instagram: https://www.instagram.com/kyle_kaplanis/
TikTok: https://www.tiktok.com/@biztoker
BizTok Podcast: https://www.biztok.co/podcast
CONNECT WITH ME:
LinkedIn: https://www.linkedin.com/in/davidlisowski/
Instagram: https://www.instagram.com/entrepreneurbrah/
TikTok: https://www.tiktok.com/@entrepreneurbrah
Music: Tyler Lewandowski - https://spoti.fi/3qr2uIF