In today’s episode, we’re joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world. Launched in 2022 after being dreamt up in lockdown, FATSO is on a mission to make chocolate fun again - big, chunky, and full of life - while doing things ethically and with integrity. Behind the humour and bold branding is a founder navigating motherhood, lean budgets, and the ever-shifting culture of work. Stay tuned to hear...
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In today’s episode, we’re joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world. Launched in 2022 after being dreamt up in lockdown, FATSO is on a mission to make chocolate fun again - big, chunky, and full of life - while doing things ethically and with integrity. Behind the humour and bold branding is a founder navigating motherhood, lean budgets, and the ever-shifting culture of work. Stay tuned to hear...
Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector
How To Start Up by FF&M
38 minutes
5 months ago
Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector
In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche. We talk about what it takes to enter a new market, how branding beyond a product category can be a superpower, and why really listening to your customer is k...
How To Start Up by FF&M
In today’s episode, we’re joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world. Launched in 2022 after being dreamt up in lockdown, FATSO is on a mission to make chocolate fun again - big, chunky, and full of life - while doing things ethically and with integrity. Behind the humour and bold branding is a founder navigating motherhood, lean budgets, and the ever-shifting culture of work. Stay tuned to hear...
