So, you want to publish content to attract clients.

Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?

Good question. I get asked it a lot. 

In fact, someone in Mindshare asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.

Here is a visual breakdown to look at while you listen to the latest How to Sell Advice podcast episode: