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How to Sell Advice
Kevin C. Whelan
202 episodes
4 months ago
A podcast helping independent marketers how to build a leveraged and profitable practice. (This podcast was formerly named Mindshare Radio)
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Marketing
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All content for How to Sell Advice is the property of Kevin C. Whelan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast helping independent marketers how to build a leveraged and profitable practice. (This podcast was formerly named Mindshare Radio)
Show more...
Marketing
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/20/52/3f/20523fe4-f8f0-3fdd-826f-c4048fe4f65e/mza_413075264759809748.jpg/600x600bb.jpg
198. Lowering the barrier for email
How to Sell Advice
6 minutes
3 years ago
198. Lowering the barrier for email

What if the way to get your emails read and subscribers to stay subscribed was to lower the bar a little?

Not in terms of quality, necessarily. But in terms of format or type.

Instead of trying to write a grand theory of mathematics every time you publish, what if we treated email more like social media?

What if we aimed for a simple, concise, interesting, and/or fun piece of content?

Something light and consumable. Not overthought. Not pre-judged. Just something you found interesting or valuable.

Would you be able to be consistent with your publishing habits? Would your readers prefer it? Would it keep you interested?

I think yes. But there's nuance, as with all things.

So give this a listen. See if it resonates with your headspace.

See if it helps you overcome that mental block stopping you from sharing your ideas with your subscribers.

And while you're at it, subscribe to Mindshare Radio via your podcast player to get more ideas like this (and interviews coming soon).

—k

How to Sell Advice
A podcast helping independent marketers how to build a leveraged and profitable practice. (This podcast was formerly named Mindshare Radio)