Welcome to ‘How to Scale’, the podcast focused on helping purpose-led software companies to successfully Scale-Up hosted by Jens Düing, one of the Senior Partners at Frog Capital.
For more than 10 years we have developed a solid understanding of the common challenges that scale-up companies face. With our group of operating partners, who have learnt from years of experience, we have created the Scale-Up Methodology, which brings together insights and tools to help improve companies’ probability of success of reaching sustainable profitability. Each podcast looks at a different challenge that all companies will face on their way to scale.
Register on our website for updates on new episodes of the podcast with other related content from our Operating Partners and the Scale-Up Methodology.
We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us any time.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to ‘How to Scale’, the podcast focused on helping purpose-led software companies to successfully Scale-Up hosted by Jens Düing, one of the Senior Partners at Frog Capital.
For more than 10 years we have developed a solid understanding of the common challenges that scale-up companies face. With our group of operating partners, who have learnt from years of experience, we have created the Scale-Up Methodology, which brings together insights and tools to help improve companies’ probability of success of reaching sustainable profitability. Each podcast looks at a different challenge that all companies will face on their way to scale.
Register on our website for updates on new episodes of the podcast with other related content from our Operating Partners and the Scale-Up Methodology.
We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us any time.
Hosted on Acast. See acast.com/privacy for more information.

In episode 9 of Frog’s How to Scale podcast, Senior Partner Steven Dunne speaks with Frog Operating Partner, Andrew Betteley and Frog’s Head of Marketing at Frog, Dominic Rodgers, about our recent experience of building an AI search engine.
With the speed at which AI capabilities has been advancing in the last couple of years, the landscape of what is possible is constantly changing. This means that it is hard to know how best to approach utilising AI technologies in your business and how to execute them effectively.
Having developed a customised large language model (LLM) trained exclusively on Frog’s extensive library of toolkits, podcasts, videos, and articles, Andrew and Dominic discuss their own experiences, the challenges of the process, why they have done it, and how businesses should approach using AI both operationally and within their product(s).
Andrew is an experienced CTO with over 20 years’ experience in software development in companies from startup through investment, private equity and onto exit.
Dominic has over 15 years’ experience in content strategy, sales and marketing, working across publishing, technology, and financial services. He produces the Frog Operating Partners’ How to Scale toolkits, podcasts and articles, helping software leaders overcome the challenges they face through scale-up.
In this episode we cover 3 focus areas:
Hosted on Acast. See acast.com/privacy for more information.