In this episode, David sits down with Elina Panteleyeva, founder of Dood Woof, to talk about how she built a passionate following in the doodle dog community—before ever launching a product. Elina shares how she tapped into niche groups, truly listened to the needs of her audience, and used those insights to shape both her brand and her business. They also dive into the importance of building in community, surrounding yourself with fellow entrepreneurs, and why creating demand before supply can change everything.
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