Ever wondered how groundbreaking research grabs headlines? If you think it’s all about luck or fame, think again! This episode dives into the strategic side of getting your PhD research out of academic journals and into the wider world. With practical insights and tips, we’ll guide you through the process of working with the media to amplify your work’s impact. First, we discuss the growing importance of media engagement for academics, especially with the increasing emphasis on reach and societal impact. From understanding what makes a compelling press release to crafting one that catches a journalist’s eye, we break down the essentials. We’ll share why press releases are your gateway to media attention, how to structure them effectively, and the key phrases that make your findings stand out—all while avoiding overblown claims. And once the media bites? We’ve got you covered. Whether it’s a live interview, radio spot, or a TV appearance, we’ll walk you through how to prepare, handle questions, and keep your nerves in check. Tune in for actionable advice that ensures you’re ready to shine when your research meets the spotlight.