This is Roger Throckmorton with another inciteful Vast Outcomes episode that helps you navigate the world of business in this day and age. What Is The Experience Economy, And why Should you or Your Business Care? Today's consumers are connected like never before We're constantly searching, communicating, liking and checking in. Every action we take, whether we're on our smart phone, tablet or at our desktop, has the same result in mind... Satisfy ME. Give me a way to share and explore. Give me the answer to my search question. Give me a platform to reach out to those around me. By the way did I mention that you need to do all those things immediately, if you don't mind. As consumers, our interactions with brands are no different. We no longer just make a purchase and simply walk away. Consumers seek and expect a deeper relationship from the brands we frequent. We want to feel like they're not only hearing us but really listening. We don't just want the goods or services we want a