Roger Throckmorton with Vast Outcomes more accelerating Business trends The end of quality is it a business trend or the rise of the experience economy? Customers are far more willing to spend money on concerts, dinner dates, and trips. That’s good for the businesses that understand and embrace the experience economy mentality. Organizations are still trying to do business the old way and it isn’t working . Customers want to experience an emotional connection. They’re looking for organizations with shared values. We pay attention to the things we find threatening and, to a lesser extent, rewarding. Today customers place a premium on experiences. What they’re really looking for though, is meaning. People want companies to provide a consistently wonderful experience from beginning to end. The good news is, if the experience and values are there, customers are willing to spend more. Does this mean quality doesn’t matter? Nope It means it’s the end