Success isn’t luck, it’s a plan (a 10-point plan)

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How to Market Your Nonprofit

Counterintuity

47 episodes

4 days ago

In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits. Please join us.

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Success isn’t luck, it’s a plan (a 10-point plan)

How to Market Your Nonprofit

38 minutes 58 seconds

3 months ago

Success isn’t luck, it’s a plan (a 10-point plan)

On this essential episode of "How to Market Your Nonprofit," we tackle the urgent question:

What can your organization do, right now, not just to survive, but truly thrive in today's rapidly changing world?

Counterintuity CEO & Creative Strategist Lee Wochner breaks down everything 10 things you need to do now to succeed in our changing world.

The 10-point plan

Lee’s 10-point plan offers actionable strategies to help you adapt with agility amidst economic shifts, technological disruption, and evolving cultural norms.

Highlights include:

Focus your mission. In times of rapid change, clarity is your superpower. Learn why zeroing in on your core purpose is the critical first step to effective adaptation, avoiding costly "new adventures."

Seize the hidden opportunity. Dramatic change always brings dramatic new opportunities. Discover how to identify market gaps your nonprofit can fill, inspired by surprising examples like Bubble Wrap, Slack, and even Viagra!

Take care of your team. Burnout is real, especially in the nonprofit world. Prioritize your staff and volunteers' well-being with mental health resources, check-ins, and active listening. Your team is your greatest asset.

ASK. FOR. MONEY. This is the game-changer, and an often-missed point! (Believe it or not.) If your sector is in the news due to cuts or crises, the time to ask for support is now. Connect your fundraising appeal to current events and inspire action.

Don’t just hang in there. Don’t just survive.

Go thrive.