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How to Market Your Nonprofit
Counterintuity
47 episodes
4 days ago
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits. Please join us.
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Marketing
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All content for How to Market Your Nonprofit is the property of Counterintuity and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits. Please join us.
Show more...
Marketing
Business
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Power your fundraising: John Gile on raising money and staying upbeat
How to Market Your Nonprofit
52 minutes 23 seconds
3 months ago
Power your fundraising: John Gile on raising money and staying upbeat

"We get through things." 

Resilience and optimism are hallmarks of American success. In this powerful episode, public affairs luminary and fundraising titan John Gile reminds us of that — and instructs us in how to succeed in fundraising. John should know: in his work with the public affairs firm John Gile & Associates, he has tackled some of society's toughest challenges. 

Whether your work impacts a big city or a small community, you’ll benefit from John’s strategies, mindset, and sheer determination that have helped him raise millions for vital causes — all with an infectious optimism. 

This episode is a masterclass in turning adversity into impact, featuring… 

  • The power of the ask: The #1 fundraising secret that's often missed: you HAVE to ask. John shares personal anecdotes, from his childhood collecting for the poor to concrete strategies for telling your story and securing the funds you need. 

  • The fortress of fundraising: Learn John's golden rule: diversify your revenue streams! He breaks down the ideal split (government, foundations/corporations, individuals/events) that built Project Angel Food into a multi-million-dollar powerhouse and protects organizations from unexpected funding cuts. 

  • Defending defunding: Discover how John successfully "clawed back" federal funding, showcasing the power of strategic relationships and the rise of private philanthropy in making up deficits. 

  • The superpower of optimism: John and our host Lee Wochner both champion optimism as essential, pushing back against pessimism as being "pre-defeated." Hear why a positive outlook isn't just a mindset, but a strategic advantage in driving change. 

…and much more. 

Keep asking for more. Keep making an impact.  And most important… 

“Keep moving.” 

How to Market Your Nonprofit
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits. Please join us.