Environmental justice isn't just a concept — it’s a call to action that protects kids from toxic environments.

CEO Jill Buck and Go Green Initiative, a nonprofit dedicated to environmental justice in schools, are making an impact for kids across the country.

In this episode of “How to Market Your Nonprofit,” Counterintuity CEO & Creative Strategist Lee Wochner, Buck shares the personal story that led her to start the organization at her kitchen table, how the Go Green Initiative addresses lead in drinking water and poor indoor air quality, and how they're helping schools with energy conservation.

The conversation is a treasure trove of practical advice for nonprofit leaders, including:

• Why operating a nonprofit like a business is crucial. From being a big believer in cash accounting to the power of strategic partnerships as a key marketing and fundraising tool.

• How to manage a crisis. Learn how to triage during a crisis by focusing on "absolute non-negotiables" and staying calm – your team will feed off your energy.

• How to stay focused on the mission. And which powerful motto gives her hope for the future.

How does Jill market her nonprofit?

"We are a business—we just happen to have nonprofit status."

So... Go take care of business.

https://gogreeninitiative.org/