In this episode, Lee talks with Shelly Willis, Executive Director of Family Education and Support Services (FESS). For over 25 years, FESS has strengthened families through parenting support, trauma-informed care, and community resources to help kids thrive. Shelly tells her story and shares practical strategies that every nonprofit leader can use to grow their organization, engage supporters, and build a strong, mission-driven team. 

Get practical tips on how to: 

Build marketing connections that expand your network and influence 

Get tips on building real relationships with local leaders and service clubs. These connections can make your nonprofit more visible, trusted, and supported by the community. 

Craft impact-focused stories to deepen donor engagement 

Find out how to move beyond just “telling” your mission. Impact stories that show real change help supporters connect emotionally, keeping them engaged and invested. 

Develop a more diverse, resilient funding strategy 

Learn why balancing funding sources — grants, donors, corporate partners, and fees — can give your nonprofit financial stability and flexibility. 

Engage on social media to build community, not just to inform 

Discover how to make your social posts more engaging and shareable. Focus on storytelling and conversation to build an active online community around your cause. 

Cultivate a workplace culture that retains and energizes staff 

Hear ways to support your team’s well-being with mental health days, recognition, and growth opportunities. A strong, happy team brings more passion to the mission! 

Listen in for practical tips from Lee and Shelly to sharpen your nonprofit’s marketing, funding, and team culture.