Who? What? Where? When? Why? How?

These key questions for journalists are vital for nonprofits to answer as well. Why? To create a content strategy that increases awareness and boosts revenue from donations, grants, and service offerings.

Having a well-defined identity is crucial for building trust, inspiring action, and fostering long-term relationships with your supporters. In this “solocast” episode, Counterintuity CEO & Creative Strategist Lee Wochner guides you through the eight steps to developing an effective content strategy that gives your communications clarity, consistency, and purpose.

You'll learn:

• How a strong content strategy keeps your team aligned, reflects your nonprofit's values, and maximizes limited resources
• A step-by-step guide to developing your strategy, including defining your identity, understanding your audience, and choosing your tone and language
• Why storytelling is a powerful tool for nonprofit communication and how to choose stories that show your impact and put out a clear call to action
• The importance of creating internal guidelines and a content calendar to ensure consistency and accountability.

"Storytelling is at the heart of nonprofit communication."

Tell your story.

Meet your goals.

Fulfill your mission.

Resources:

• https://goodcalculators.com/flesch-kincaid-calculator/
• https://hemingwayapp.com/