This podcast, presented by the South African Podcasters Guild, and powered by the community, is for South African podcasters and South Africans who WANT to podcast. We offer comprehensive insights into podcast creation, covering strategy, equipment, editing, marketing, monetisation, graphic design, and more, through conversations with professionals and enthusiasts across all levels. Our goal is to nurture a vibrant podcasting community by sharing expertise that attracts dedicated listeners.
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This podcast, presented by the South African Podcasters Guild, and powered by the community, is for South African podcasters and South Africans who WANT to podcast. We offer comprehensive insights into podcast creation, covering strategy, equipment, editing, marketing, monetisation, graphic design, and more, through conversations with professionals and enthusiasts across all levels. Our goal is to nurture a vibrant podcasting community by sharing expertise that attracts dedicated listeners.
In this episode, I was very lucky to get in the same room with seasoned branded content creator Spike Ballantine. Spike shares his treasure trove of insights into the world of branded podcasting - an essential listen for anyone looking to break into this domain of podcasting that more easily brings in an income than trying to monetise your own show.
NOTE: Just listen to the energy in the room in this episode and you'll hear the difference between a remote recording and an in-person one.
**In this episode:**
- What branded podcasts are and what they can achieve.
- Going beyond the simple interview.
- Creating a pitch, going after clients.
- How on-location recordings add flavour to the content.
- Understanding the audience
- Spike's perspective on the current growth of podcasting in SA, and how long it will take to fully mature.
- How to think BIG and then make a plan to get as close to that dream as possible.
- What it takes to be a show runner.
How to make a podcast in South Africa
This podcast, presented by the South African Podcasters Guild, and powered by the community, is for South African podcasters and South Africans who WANT to podcast. We offer comprehensive insights into podcast creation, covering strategy, equipment, editing, marketing, monetisation, graphic design, and more, through conversations with professionals and enthusiasts across all levels. Our goal is to nurture a vibrant podcasting community by sharing expertise that attracts dedicated listeners.
