In this episode, Jordan sits with Angel Capobianco Storey who is the original idea/creator of the Always / Like A Girl campaign. In 2015, the campaign took home numerous Cannes Lions awards including: Titanium, PR Grand Prix, and the first-ever Glass Lion: For Change. Raking in millions of views and unprecedented social participation, #LikeAGirl was a huge success and really pushed Proctor & Gamble to new creative heights. In the first half, Angel details how the idea started at the digital agency she was working at and how it then blew up into a huge Leo Burnett global collaboration. Additionally, she also touches on how, as a young creative, the agency she worked at didn't even send her to Cannes when they won. Sadly, this often happens in our industry, especially to juniors and younger creatives.
In the second half, they dive into Angel's decently-strict creative process, her love of research and business problems, and how she hopes that the next moves in her career will take her to places she's never been. This is a really amazing talk with a pure and transparent creative person who struck gold in the early stages of her journey and is now using those experiences to pave her path forward. It's the inside scoop on a really important campaign, from the high-energy brain who first thought it up.
Like A Girl Case Study: https://www.leoburnett.co.uk/case-studies/always/
Special thanks to...
Storefront Music NYC for help with tracks and some sound design: https://www.storefrontmusic.net/
Allan Peck for lending me his versatile voiceover magic. https://www.allanpeck.com/
If you would like to be on How To Kill A Lion, simply reach out: jordan@buntainandpartners.com
