S1 E3: Best Buy's TwelpForce with Evan Fry

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How To Kill A Lion

Jordan Buntain

9 episodes

3 days ago

Whether you're an ad person, a marketing person, a student in a creative field, a small business owner, or even just a creative nerd - this is your new podcast. How To Kill A Lion is the study of creativity through the lens of the biggest Cannes Lion-winning ads in the world. More importantly, it's straight out of the brains of the actual people who helped 'crack' the original idea. Each episode we'll dissect the ideas and then talk creative process. Jordan Buntain, your host, is a Creative Director in advertising who killed a Titanium Cannes Lion in 2014.

Marketing

Business

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All content for How To Kill A Lion is the property of Jordan Buntain and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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S1 E3: Best Buy's TwelpForce with Evan Fry

How To Kill A Lion

1 hour 19 minutes 5 seconds

5 years ago

S1 E3: Best Buy's TwelpForce with Evan Fry

In this episode, Jordan sits down with the incomparable Evan Fry, who is a veteran of CP+B and one of the best creative teachers in the advertising business. (This episode is especially a must-listen from junior and mid-level creatives.) Evan was the CD and creative lead on the 2010 Grand Prix Titanium winning idea: TwelpForce from Best Buy, which turned Twitter into a customer service tool long before social listening was really even invented. They discuss how the idea was made, but then quickly dive into Evan's creative process and, most importantly, some tips and tricks to being creative (as Evan was also Crispin's Executive Director of Creative Development for several years). Sprinkle in a few stories about CP+B/Miami back in 2003, an apology for hiring Jordan back in 2008, a few firings and a 'finding your tribe' lesson, and you've got a great hour of creative knowledge.

The best part...Evan is a creative giving tree, he wears his heart on his sleeve and tells it like it is, his superpower is 'smelling fear', and he sounds 'so Boulder' it's shockingly relaxing. This one was a lot of fun.

Best Buy's TwelpForce: Case Study Video

Evan Fry's free creative mentorship: Flying Nautilus

Special thanks to....

Storefront Music NYC for help with tracks and some sound design.

Allan Peck for lending me his versatile voiceover magic.