S1 E2: Domino's Emoji Ordering with Matt Talbot

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How To Kill A Lion

Jordan Buntain

9 episodes

2 days ago

Whether you're an ad person, a marketing person, a student in a creative field, a small business owner, or even just a creative nerd - this is your new podcast. How To Kill A Lion is the study of creativity through the lens of the biggest Cannes Lion-winning ads in the world. More importantly, it's straight out of the brains of the actual people who helped 'crack' the original idea. Each episode we'll dissect the ideas and then talk creative process. Jordan Buntain, your host, is a Creative Director in advertising who killed a Titanium Cannes Lion in 2014.

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All content for How To Kill A Lion is the property of Jordan Buntain and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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S1 E2: Domino's Emoji Ordering with Matt Talbot

How To Kill A Lion

1 hour 17 minutes 20 seconds

5 years ago

S1 E2: Domino's Emoji Ordering with Matt Talbot

This week, Jordan sits down with Matt Talbot of Work_In_Progress. Matt was part of the team that created the 2015 Grand Prix Titanium winning campaign: Domino's Emoji Ordering. They discuss how it took 4 years to make, how it started as Tweeting For Pizza, and all of the ups and downs before it finally went primetime. They then also take the next half to discuss Matt's personal creative process to find out what makes him tick, and how that process has changed from his original days at TBWA/Chiat/Day LA, through his years at CP+B, and now at his own shop: Work_In_Progress. They also discuss the time Jordan and Matt spent sitting beside each other in Boulder, CO and then debate 'Out of certain CCOs in the ad business: Who has the most beautifully shaven head?'

Domino's Emoji Ordering Case Study Video: https://vimeo.com/175178198

Special thanks to....

Storefront Music NYC for help with tracks and some sound design.

Allan Peck for lending me his versatile voiceover magic.