Whether you're an ad person, a marketing person, a student in a creative field, a small business owner, or even just a creative nerd - this is your new podcast. How To Kill A Lion is the study of creativity through the lens of the biggest Cannes Lion-winning ads in the world. More importantly, it's straight out of the brains of the actual people who helped 'crack' the original idea. Each episode we'll dissect the ideas and then talk creative process. Jordan Buntain, your host, is a Creative Director in advertising who killed a Titanium Cannes Lion in 2014.
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Whether you're an ad person, a marketing person, a student in a creative field, a small business owner, or even just a creative nerd - this is your new podcast. How To Kill A Lion is the study of creativity through the lens of the biggest Cannes Lion-winning ads in the world. More importantly, it's straight out of the brains of the actual people who helped 'crack' the original idea. Each episode we'll dissect the ideas and then talk creative process. Jordan Buntain, your host, is a Creative Director in advertising who killed a Titanium Cannes Lion in 2014.
On the premiere episode of How To Kill A Lion, Jordan sits down with Laszlo Szloboda, who created the 2019 Grand Prix Titanium winning campaign: Whopper Detour. They discuss how Whopper Detour evolved from a one-platform idea into the biggest advertisement of the year. They then also take the next 30+ minutes to dig into the creative process to find out what works and what doesn't when coming up with ideas. Do you know when you've cracked it? How do you feel when you do? Did it take a lot to talk the client into it? How did you creatively keep your cool when it took THAT long to produce? Are you left-handed or right-handed? Who is the 'Ultimate Ari'?
Whopper Detour Case Study Video: https://vimeo.com/352155051
Special thanks to....
Storefront Music NYC for help with tracks and some sound design.
Allan Peck for lending me his versatile voiceover magic.
How To Kill A Lion
Whether you're an ad person, a marketing person, a student in a creative field, a small business owner, or even just a creative nerd - this is your new podcast. How To Kill A Lion is the study of creativity through the lens of the biggest Cannes Lion-winning ads in the world. More importantly, it's straight out of the brains of the actual people who helped 'crack' the original idea. Each episode we'll dissect the ideas and then talk creative process. Jordan Buntain, your host, is a Creative Director in advertising who killed a Titanium Cannes Lion in 2014.
