Intro - How To Kill A Lion

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How To Kill A Lion

Jordan Buntain

9 episodes

3 days ago

Whether you're an ad person, a marketing person, a student in a creative field, a small business owner, or even just a creative nerd - this is your new podcast. How To Kill A Lion is the study of creativity through the lens of the biggest Cannes Lion-winning ads in the world. More importantly, it's straight out of the brains of the actual people who helped 'crack' the original idea. Each episode we'll dissect the ideas and then talk creative process. Jordan Buntain, your host, is a Creative Director in advertising who killed a Titanium Cannes Lion in 2014.

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Business

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Marketing

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Intro - How To Kill A Lion

How To Kill A Lion

4 minutes 53 seconds

5 years ago

Intro - How To Kill A Lion

Welcome to How To Kill A Lion hosted by Jordan Buntain. This quick intro is just an overview of what How To Kill A Lion is all about, what our goal is, and why Jordan has a right to ask all these questions. On this podcast, we'll dissect the biggest Cannes Lions award-winning advertisements and we'll do it by going to the source: the person who actually created it. We'll find out how these ideas were birthed from the creative who wrote that first paragraph or drew that first sketch. We'll also then dig into each creative's own individual creative process to see if we can begin to shake out some common disciplines. What helped them win the biggest award in advertising? It's a little creative science experiment.

If you were looking for a podcast that teaches you how to shoot, kill, and stuff an actual lion...well...this ISN'T your podcast and you should probably talk to a professional about your misguided bloodlust. However, if you want to hear how to create and make big-ass, bold, scrappy, award-winning advertising ideas...this IS your new podcast.