The importance of effective partner marketing | Kelly Hopping

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How to Grow a CMO

The Marketing Practice

62 episodes

5 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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The importance of effective partner marketing | Kelly Hopping | CMO, Demandbase

How to Grow a CMO

49 minutes 28 seconds

1 year ago

The importance of effective partner marketing | Kelly Hopping | CMO, Demandbase

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kelly Hopping, CMO at Demandbase.

In a wide-ranging discussion, Kelly and Ali talk about why brand identity is like a goalkeeper, what Kelly says is the fastest way to increase marketing efficiency, and how getting the ways of working right between clients and agencies is crucial in creating the best work.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com