Roots and Risk: Anna Griffin on Creativity, Courage and the Power of One Idea

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How to Grow a CMO

The Marketing Practice

62 episodes

3 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Roots and Risk: Anna Griffin on Creativity, Courage and the Power of One Idea | Part 1

How to Grow a CMO

24 minutes 4 seconds

4 months ago

Roots and Risk: Anna Griffin on Creativity, Courage and the Power of One Idea | Part 1

In Part 1 of our conversation with Anna Griffin, CMO at Commvault, we trace her journey from a family-run garden centre in rural North Carolina to marketing roles at global brands like Apple and Royal Caribbean. Anna shares how early lessons in small-town marketing shaped her creative instincts, why every great campaign needs a single powerful idea, and what she learned about community from 55,000 Saturn drivers.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.