Remembering the ‘why’ of marketing | Claire Hockin

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How to Grow a CMO

The Marketing Practice

62 episodes

5 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Remembering the ‘why’ of marketing | Claire Hockin | CMO, Splunk

How to Grow a CMO

42 minutes 29 seconds

1 year ago

Remembering the ‘why’ of marketing | Claire Hockin | CMO, Splunk

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Claire Hockin, CMO at Splunk.

In a fascinating discussion, Claire reflects on a career spent working across the globe, and the lessons learned from exposure to different cultural perspectives and business environments. Claire and Ali also discuss the importance of explaining the strategic ‘why’ behind marketing activities, and why fostering a sense of community within a brand is critical.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com