Jean Lawrence – CMO, Nokia Cloud & Network Services

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How to Grow a CMO

The Marketing Practice

62 episodes

3 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Jean Lawrence – CMO, Nokia Cloud & Network Services - Part 2

How to Grow a CMO

23 minutes 46 seconds

1 month ago

Jean Lawrence – CMO, Nokia Cloud & Network Services - Part 2

In part two of our conversation with Jean Lawrence, CMO at Nokia Cloud & Network Services, we focus on her career journey and marketing philosophy—from learning the ropes at startups to leading global teams at Motorola, Oracle, and now Nokia. Jean shares how an MBA at Kellogg shaped her analytical approach, why product marketing is still underrated, and what it really takes to align with a CFO.

How to Grow a CMO is brought to you by TMP - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com