Heart First: Brendan McCarthy on Leadership, Punk Rock, and the Path to CMO

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/fd/e3/da/fde3dae1-4074-8d9c-a0b9-de6c827489f2/mza_9671099943938195828.jpg/600x600bb.jpg

How to Grow a CMO

The Marketing Practice

62 episodes

5 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

Marketing

Business

RSS

All content for How to Grow a CMO is the property of The Marketing Practice and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40314316/40314316-1713888934432-bac608da988ea.jpg

Heart First: Brendan McCarthy on Leadership, Punk Rock, and the Path to CMO | Part 1

How to Grow a CMO

18 minutes 47 seconds

3 months ago

Heart First: Brendan McCarthy on Leadership, Punk Rock, and the Path to CMO | Part 1

In Part 1 of our conversation with Brendan McCarthy, CMO at Criteo, we explore the early influences that shaped his career—from a pivotal internship and a gifted copy of The 21 Irrefutable Laws of Leadership, to a teenage love of punk rock and noir fiction.

Brendan reflects on the power of mentorship, why his five-year career plan never changed, and how music helps him manage energy and mindset. He opens up about discipline, adaptability, and why his dream alternative career might just involve a fast-paced kitchen.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com.