From Direct Mail to C-Suite: Caroline Burger’s Journey in Marketing I Part 1

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How to Grow a CMO

The Marketing Practice

62 episodes

5 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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From Direct Mail to C-Suite: Caroline Burger’s Journey in Marketing I Part 1

How to Grow a CMO

18 minutes 18 seconds

5 months ago

From Direct Mail to C-Suite: Caroline Burger’s Journey in Marketing I Part 1

In this episode, we dive into the vibrant story of Caroline Burger, CMO at GlobalLogic.

Caroline shares her unique path in marketing, shaped by family roots in direct mail and small business ownership. She reflects on early lessons from her grandfather—author of the seminal Direct Marketing—and the enduring impact of growing up around entrepreneurs.

Caroline discusses work-life integration, rolling up her sleeves, and the mindset that shaped her rise to CMO. Plus, she reveals the one surprising career she’d switch to if not for marketing!

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands.

To find out more, visit ⁠https://www.themarketingpractice.com.