Engineering Growth: Caroline Burger’s Blueprint for Modern Marketing I Part 2

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How to Grow a CMO

The Marketing Practice

62 episodes

6 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Engineering Growth: Caroline Burger’s Blueprint for Modern Marketing I Part 2

How to Grow a CMO

23 minutes 54 seconds

5 months ago

Engineering Growth: Caroline Burger’s Blueprint for Modern Marketing I Part 2

In Part 2 of our conversation with Caroline Burger, CMO at GlobalLogic, we explore her approach to marketing in a complex digital ecosystem. Caroline shares insights on sales-marketing alignment, talent-driven strategies, and how GlobalLogic navigates the Hitachi brand network. She offers practical tips for aspiring CMOs, talks about balancing data with insights, and champions the power of measuring ROI. Plus, don’t miss her surprising confession about running, and her golden rule for both life and marketing: always order the French fries!

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.