Dave Carrel – Global CMO, Thomson Reuters

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How to Grow a CMO

The Marketing Practice

62 episodes

5 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Dave Carrel – Global CMO, Thomson Reuters - Part 2

How to Grow a CMO

17 minutes 57 seconds

1 month ago

Dave Carrel – Global CMO, Thomson Reuters - Part 2

In Part 2 of our conversation with Dave Carrel, Global CMO at Thomson Reuters, we explore what it takes to lead in a company at an inflection point. Dave shares how his early days teaching himself HTML mirror today’s challenge of mastering AI, and why staying close to the work still matters—even at the top. He also talks through building effective marketing orgs, launching transformative products like CoCounsel, and the importance of setting a high creative bar.

How to Grow a CMO is brought to you by TMP - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com