Creative Grit: Sally Croft on Advocacy, Bold Moves & B2B That Matters

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How to Grow a CMO

The Marketing Practice

62 episodes

5 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Creative Grit: Sally Croft on Advocacy, Bold Moves & B2B That Matters | Part 2

How to Grow a CMO

23 minutes 45 seconds

4 months ago

Creative Grit: Sally Croft on Advocacy, Bold Moves & B2B That Matters | Part 2

In Part 2 of our chat with Sally Croft, CMO Europe & LATAM at Ericsson, we explore her strategic mindset and bold approach to B2B marketing. Sally shares how curiosity and constraint have shaped her campaigns—from using Teslas to unconference an engineering event, to rethinking ROI for relationship-driven initiatives. She talks about moving beyond “random acts of marketing,” the power of FOMO in B2B, and why advocacy is her secret weapon.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com.