On this episode of How to Grow a CMO, host Alastair Hussain is joined by Aruna Ravichandran, CMO at Webex by Cisco. 

Aruna transitioned from a successful engineering career to marketing, driven by a passion for understanding customer needs and the creative aspects of the discipline. In their conversation, she explains how her team navigated the challenges posed by the pandemic – including a major Webex rebrand –  and the importance of leveraging innovative marketing strategies and partnerships, referencing Webex’s recent collaboration with McLaren Formula One. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com