Breaking Barriers: Sally Croft’s Journey from Teenage Mum to Global CMO

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How to Grow a CMO

The Marketing Practice

62 episodes

5 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Breaking Barriers: Sally Croft’s Journey from Teenage Mum to Global CMO | Part 1

How to Grow a CMO

25 minutes 54 seconds

4 months ago

Breaking Barriers: Sally Croft’s Journey from Teenage Mum to Global CMO | Part 1

In Part 1 of our conversation with Sally Croft, CMO Europe & LATAM at Ericsson, we dive into her extraordinary personal journey—from growing up in a working-class family outside London, to becoming a teenage mum at university, and ultimately rising to the top of the marketing world. Sally shares how early challenges shaped her resilience, why she believes B2B marketing should never be boring, and how purpose-driven thinking guides her leadership.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com.