Art, Science & Synths: John Watton on Curiosity, Culture and the Making of a Marketer

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How to Grow a CMO

The Marketing Practice

62 episodes

5 days ago

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Marketing

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Art, Science & Synths: John Watton on Curiosity, Culture and the Making of a Marketer | Part 1

How to Grow a CMO

18 minutes 57 seconds

3 months ago

Art, Science & Synths: John Watton on Curiosity, Culture and the Making of a Marketer | Part 1

In Part 1 of our conversation with John Watton, senior B2B marketing leader and seasoned CMO, we trace his unconventional path from soldering circuit boards in Cardiff to leading marketing teams at global tech companies. John shares how a love of science fiction, prog rock and analogue synths shaped his worldview—and how a lifelong blend of creativity and curiosity has powered his career. He reflects on key early mentors, what it means to simplify complexity, and the value of doing what you're good at—even if it’s not your ‘passion’.