What if your fear of rejection is costing you deals you've already won?

In this no-holds-barred episode, Chris Franks and Stephanie Hays tackle the closing conversation that makes most founders squirm. Discover why traditional closing techniques are dead, how to spot the difference between real objections and buyer stalls, and the simple transition phrases that turn awkward silences into signed contracts. This isn't about manipulation—it's about helping buyers make good decisions. If you've ever walked away from a sales conversation without asking for the business, this episode will change how you think about closing forever.

Keywords: sales closing techniques, founder sales skills, consultative selling, buyer psychology, sales objections, closing deals, startup sales, business development, sales process