138 When To Rebrand (Hint: Almost Never) with Anthony, Chris, Stephanie

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How To Founder

Anthony Franco

152 episodes

5 days ago

Founders are pioneers of economic prosperity. We equip them for the journey. Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business. We're not here for the typical success stories; we're challenging conventional wisdom, tackling tough topics, and giving you the unfiltered truth about what it actually takes to succeed. If you're ready to move beyond the status quo and are looking for a podcast that's as ambitious as you are, subscribe now. It's time to rewrite the rules and build your own

Entrepreneurship

Business

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Entrepreneurship

Business

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138 When To Rebrand (Hint: Almost Never) with Anthony, Chris, Stephanie

How To Founder

46 minutes 26 seconds

1 month ago

138 When To Rebrand (Hint: Almost Never) with Anthony, Chris, Stephanie

What if everything you think you know about rebranding is wrong?

In this no-nonsense episode, we tackle one of the most misunderstood topics in business: when to rebrand versus when to resist the urge. With a shocking 73% of rebranding initiatives failing to deliver measurable ROI within two years, we dive deep into why most founders get this decision spectacularly wrong. Discover the real reasons companies like Jaguar and Cracker Barrel alienated their loyal customers, when Toyota lost its way, and why startups should almost never touch their brand identity. We explore the critical difference between a brand refresh and a complete rebrand, reveal the hidden costs most founders never consider, and share the rare circumstances when a rebrand actually makes strategic sense. This episode will save you from one of the costliest mistakes in business.

Keywords: rebranding strategy, brand refresh, startup branding, brand identity, business mistakes, brand loyalty, marketing strategy, brand evolution