The most common failure in email marketing is this:

Just spamming ads - and not telling enough stories.

That means your audience don't connect with your marketing.

So you get put in junk and marked as spam.

If you resolve this and tell stories that hook people in, a few things happen:

- You get more feedback and more rapport with your audience

- People "see" you as the solution to their exact problem

- People know, like and trust you faster

- People will buy from you more

This episode dives into how to "fix" 80% of stories that don't work.