Host Warren Wandling takes you behind the scenes to get to know a variety of leaders and the keys to their success. Discover strategies, tips and resources from leaders and entrepreneurs who have overcome obstacles to build resilience and achieve success. In this episode, Warren introduces you to Perry Marshall.
 
Episode 115– How to Unlock AI for Business Growth with Perry Marshall
 

 
 
 
 
 
 
 
 
Perry Marshall is a renowned business strategist and best-selling author whose innovative approach has transformed industries and individual businesses alike. As the author of Ultimate Guide to Google Ads and 80/20 Sales and Marketing, Perry is credited with shaping the $400B digital advertising industry and simplifying complex marketing strategies for entrepreneurs and marketers worldwide. He has consulted in over 300 industries, working with top clients such as FanDuel and InfusionSoft, and his methods are applied by NASA’s Jet
Propulsion Labs for productivity. Perry founded the $10 million Evolution 2.0 Prize, the largest science
research award, designed to solve key scientific questions, with judges from Harvard, Oxford, and MIT. He co-founded the Cancer & Evolution Working Group with the AACR, bringing interdisciplinary approaches
to cancer research. His reinvention of the 80/20 principle, published in Harvard Business Review, is used by businesses and professionals globally to increase productivity and profits.
 
In this episode with Perry you will:

How to Unlock AI for Business Growth with Perry Marshall
In this episode of ‘How To Become Obstacle,’ host Warren introduces Perry Marshall, a renowned business strategist and marketing expert. Perry discusses his career journey, starting from a difficult period in the late ’90s to building a successful consulting business. He emphasizes the rapid technological changes and the shift from traditional methods to advanced AI-driven strategies. Perry shares the importance of adapting to new technologies, such as AI, and how it can create new opportunities. He advocates for private GPT implementations to protect intellectual property and build unique client experiences. Perry also underlines the significance of proactive habits like morning journaling and staying focused on high-impact activities. The episode concludes with Perry offering resources like his book, ‘Detox Declutter Dominate,’ and an upcoming seminar on Equity AI in Chicago.

00:00 Introduction and Resource Announcement
00:33 Welcome to the Show
01:07 Guest Introduction: Perry Marshall
01:48 Perry’s Background and Early Career
03:52 Technological Evolution and Opportunities
07:38 The 80/20 Principle in Business
08:38 AI and Modern Marketing Strategies
11:02 Case Study: Solar Quotes Australia
16:04 Building a 21st Century Business Moat
19:42 Overcoming Fear and Embracing Change
21:33 Perry’s Personal Journey and Lessons
27:42 Effective Leadership Habits
32:23 Current Projects and Closing Remarks




To connect with Perry: 

* PerryMarshall.com/Podcast
* Edith@perrymarshall.com

 
Show Notes:

How to Unlock AI for Business Growth with Perry Marshall
In this episode of ‘How To Become Obstacle,’ host Warren introduces Perry Marshall, a renowned business strategist and marketing expert. Perry discusses his career journey,