Brand Voice, Messaging, and Why Your Content Isn’t Converting

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How To Be Seen | Business, Marketing, Relationship Building, Women in Business

iMoves Management

18 episodes

1 month ago

Formerly known as: Coffee Chats Podcast *** Season 2 Launching 15 September 2025 *** For women seeking to be known and understood deeply by themselves and those around them. For women creating resources for other women that we once needed ourselves. This podcast explores all of the activity we do and have done to be seen and how the world sees us versus how we see ourselves. At the root of all of the work we do for business, our actvities around personal growth, the relationships we choose — our ultimate goal is to be seen. Host, Tahjma VanBuren, engages in wisdom from people of our history and leaders of today to gather strategies on How To Be Seen.

All content for How To Be Seen | Business, Marketing, Relationship Building, Women in Business is the property of iMoves Management and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Brand Voice, Messaging, and Why Your Content Isn’t Converting

How To Be Seen | Business, Marketing, Relationship Building, Women in Business

33 minutes

4 months ago

Brand Voice, Messaging, and Why Your Content Isn’t Converting

What if your content sounds great, but still isn’t converting?

In this episode Tahjma VanBuren connects with messaging strategist and copywriter Justine Wentzell-Chang to discuss some of the reasons your brand voice might be falling flat. From your website copy, content, and even your emails. We talk about why being “authentic” isn’t enough, the difference between your speaking voice and your brand voice, and how to use storytelling without oversharing.

Justine shares how understanding your brand archetype can sharpen your messaging away from the fluffy, feel-good language that often fails to drive action. Then how do we write persuasive content that centers our audience (not ourself) and builds trust without being pushy.

Mentioned in this episode:
Justine's LinkedIn post: https://www.linkedin.com/posts/activity-7338256151744000001-Bhby?utm_source=share&utm_medium=member_desktop&rcm=ACoAABovI7QBvsr-sfGj2ZrY9lkk4aalMeQIhcc

Connect with Justine Wentzell-Chang https://www.redballoonstation.com/

Check out the video version of this episode on YouTube

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