The Evening Standard invites you to join us in conversation with some of the most influential people in the world’s best city for business.
‘How to be a CEO’ gives you exclusive access to leading business people who will give you their tips on how to get to the top and stay there.
Networking is the key to creating a successful start-up, and once you’re up and running it’s essential to keeping your SME afloat.
Join us fornightly on Monday mornings for a brand new episode.
Hosted on Acast. See acast.com/privacy for more information.
The Evening Standard invites you to join us in conversation with some of the most influential people in the world’s best city for business.
‘How to be a CEO’ gives you exclusive access to leading business people who will give you their tips on how to get to the top and stay there.
Networking is the key to creating a successful start-up, and once you’re up and running it’s essential to keeping your SME afloat.
Join us fornightly on Monday mornings for a brand new episode.
Hosted on Acast. See acast.com/privacy for more information.
Twenty years ago Richard and his twin brother Anthony Joseph set up their company, Joseph Joseph, with an idea to revolutionise tasks in the home. Simple things like making better chopping boards for the kitchen, ironing boards that fold, and all sorts of ways to tidy up those kitchen drawers. Of course, not everything worked out. Yet, even with a few missteps here and there, Richard’s now CEO of a company that made a pre-tax profit of 20 million pounds last year, with 75% of their sales coming from outside of the UK. Not bad for a couple of brothers whose first steps into the international market involved loading a small car with chopping boards and driving around Europe for three weeks. In this episode we talk about:
· How Joseph Joseph was formed
· The kitchenware buyer that saved the company with one order
· Why Richard’s been buying up their old designs on ebay, and what they’re worth today
· Why product prices are “quite far down the track” during development
· How their homes are all full of prototypes of failed experiments
· The “gremlinesque” story of the spring-activated potato masher that didn’t go to plan
· How online reviews have transformed how they listen to customers
· How they got to a point where 75% of their sales are international
For more interviews, news and analysis, go to standard.co.uk/business.
Hosted on Acast. See acast.com/privacy for more information.