In this episode, Michael Counts, founder of A-plan Coaching and Mpath AI talk about what really helps people change. We explore why most people don’t need therapy, they need a coach. Michael shares the key difference between therapy and coaching, why people stay stuck (even after watching self-help content), and how AI can make world-class coaching affordable and accessible.

🔗 Find Michael Counts here:

LinkedIn: https://www.linkedin.com/in/michael-counts-61149728/A-Plan Coaching: https://www.a-plancoaching.com/mPath AI: https://mpathai.com/

🎙 Connect with Romain Osman:

LinkedIn: https://www.linkedin.com/in/romainosman/Website: https://fiveelement.co/