In this episode, Will Haire, co-founder and CEO of Bellavix, a leading Amazon and Walmart marketplace agency, shares his journey from being a licensed electrician to launching a successful e-commerce marketing agency.

We talk about growing through SEO, building a business with his wife as co-founder, hiring challenges, and how niching down into marketplace marketing helped Bellavix scale.

🔗 Find Will Haire here:

LinkedIn: https://www.linkedin.com/in/willhaire/Website: https://bellavix.com/

🎙 Connect with Romain Osman:

LinkedIn: https://www.linkedin.com/in/romainosman/Website: https://fiveelement.co/

Chapters:

00:00 Introduction to Will Haire and Bellavix00:47 Will's Journey from Military to Marketing02:54 The Decision to Specialize in Amazon Advertising04:35 Understanding Amazon Ads and Client Needs07:12 Acquiring the First Clients and Defining Identity09:56 Generating New Business through SEO12:26 Optimizing for AI and Content Creation14:15 Managing Time and Team Capacity16:20 Balancing Work and Family Life21:20 Lessons Learned and What to Do Differently23:23 Future Aspirations and Goals for the Company