Scaling DTC Brands w. Jessie Healy

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How They Scaled It

Right Left Agency

26 episodes

3 days ago

Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.

Entrepreneurship

Business

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Entrepreneurship

Business

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Scaling DTC Brands w. Jessie Healy

How They Scaled It

45 minutes 43 seconds

9 months ago

Scaling DTC Brands w. Jessie Healy

In this episode, I sit down with Jessie Healy, a celebrated marketer and the founder of Ecomm Rockets Coaching Group, a platform that helps DTC brands scale profitably by focusing on foundational business strategies. As the former owner of Webtopia, Jessie scaled her agency to 20 employees, worked with global clients, and eventually sold the business to focus on coaching and consulting.

00:00 Introduction to How They Scaled It

00:52 Jessie Healy's Journey to Webtopia

04:07 Challenges and Strategies in Growing an Agency

09:57 Transition to Coaching and Consulting

11:56 Balancing Business and Personal Life

20:13 Creating Profitable Ad Campaigns

24:14 The Essence of a Great Ad

26:07 The Importance of Intention in Advertising

27:08 Balancing In-House and Outsourced Content Creation

28:35 Navigating Profitability and Pricing Strategies

32:56 Scaling Your Business: Systems and Processes

40:58 Leveraging AI for Early-Stage Businesses

42:52 Advice for Aspiring Entrepreneurs

Follow Courtney and Jessie:

Connect with Courtney:

LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/

Website: https://rightleftagency.com/about/

Connect with Sarah:

LinkedIn: https://www.linkedin.com/in/ecommercecoach/

Website: https://www.jessiehealy.com/