Glitter, Grit, and Going Viral w. Fazit

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How They Scaled It

Right Left Agency

26 episodes

5 days ago

Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.

Entrepreneurship

Business

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Entrepreneurship

Business

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Glitter, Grit, and Going Viral w. Fazit

How They Scaled It

54 minutes 36 seconds

7 months ago

Glitter, Grit, and Going Viral w. Fazit

In this episode of How They Scaled It, I sit down with Aliett Buttelman and Nina LaBruna, the dynamic co-founders behind Fazit Beauty, the viral skincare and cosmetics brand redefining beauty with innovative patches (including their glitter freckle patches that Taylor Swift herself wore!).

They share how they bootstrapped their brand with just $13K, leveraged TikTok to explode their sales, and navigated the challenges of building a business without investors. If you're a founder, marketer, or just obsessed with beauty and branding, this episode is packed with scrappy marketing tactics, co-founder wisdom, and lessons in scaling without selling out.

00:13 Introduction to How They Scaled It

00:33 Meet the Founders of Fazit Beauty

01:20 The Journey to Launching Fazit

07:33 The Challenges of Being a Young Entrepreneur

15:10 The Power of Social Media Marketing

19:20 Developing Innovative Products

23:58 The Taylor Swift Viral Moment

26:54 The Moment Everything Changed

29:02 The Power of Authenticity

29:41 Strategic Celebrity Endorsements

36:41 Navigating Inventory Challenges

41:14 Lessons from Past Experiences

46:28 Future Plans and Advice

50:55 Conclusion and Final Thoughts

Follow Courtney and Fazit:

Connect with Courtney:

LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/

Website: https://rightleftagency.com/about/

Connect with Fazit:
Website: https://fazitbeauty.com/