Building Trust Then Building the Brand w. Scott Kveton

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How They Scaled It

Right Left Agency

26 episodes

5 days ago

Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.

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Entrepreneurship

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Building Trust Then Building the Brand w. Scott Kveton

How They Scaled It

45 minutes 6 seconds

2 months ago

Building Trust Then Building the Brand w. Scott Kveton

In this episode of How They Scaled It, I sit down with Scott Kveton, Co-Founder and CEO of CaseMark, who has a track record of building companies that define categories.

Scott shares how intuition, scrappiness, and relentless customer focus shaped his journey, and why AI is set to transform legal tech in the same way the iPhone reshaped mobile.

00:00:13 – Scott on brand-building struggles and leaning on experts

00:00:52 – Courtney introduces Scott’s career journey

00:01:39 – The three T’s: team, tech, timing

00:03:06 – Learning to trust your gut as an entrepreneur

00:04:28 – Investor skepticism and TAM projections

00:07:08 – Urban Airship’s scrappy early launch

00:09:26 – Lessons from Twilio’s Jeff Lawson

00:12:18 – Why legal tech? The problem CaseMark solves

00:14:39 – Starting small with “easy buttons”

00:16:47 – Why AI will increase litigation

00:20:59 – Simplifying the product for attorneys

00:23:32 – Scaling medical chronology automation

00:26:34 – CaseMark’s subject matter advantage (Scott’s wife as advisor)

00:29:18 – The future of AI collapsing tools in legal

00:30:04 – Scott’s evolving leadership style

00:34:46 – Branding lessons

00:38:59 – Advice for legal tech founders

00:42:12 – What Scott wishes he knew at CaseMark’s start

00:44:19 – Where to find CaseMark and connect with Scott