“What are you spending your nights and weekends on and is there a way for you to make that your job? Because that's the stuff that you're really into.” – Ben Blumenrose We’re joined by Ben Blumenrose, Designer Fund’s Co-Founder and Managing Partner. We cover the Designer Fund algorithm, the core qualities of great startups, and how designers can add value as investors. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/131. Chapters (00:00:00) – Introduction (00:02:39) – The genesis of Designer Fund (00:22:31) – Demystifying design (00:28:28) – Traits of designer founders (00:35:02) – Sweat the details that matter (00:39:23) – The Designer Fund algorithm (00:44:23 – Balancing skepticism and optimism in investing (00:48:47) – Core qualities of great startups (00:50:32) – How designers can add value as investors About Ben Blumenfeld and Designer Fund. Ben Blumenrose is Co-director and Managing Partner of Designer Fund, which is an early stage venture capital firm that backs founders that both recognize the power of design and are committed to getting design right from day one. Designer Fund was founded by Ben Blumenrose and Enrique Allen in 2012 after the two met at a program put on by Stanford's D school, where students use design to develop their own creative potential. When Ben and Enrique founded Designer Fund, there were few companies in Silicon Valley outside of Apple that understood the power of design to build incredible products, create a category defining brand, and ultimately forge an enduring company. There were also no other venture capitalists with a pure design background. And yet, over the last decade Designer Fund has built an incredible venture firm. They've produced top quartile returns for their investors, beating out almost all of their peers in the market, and we're early investors in a wave of design-centric companies that have defined the last 10 years, including Stripe and Gusto.  Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Disclosures: https://www.outlieracademy.com/legal/disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices